Youth Mentoring@100%: Innovation 5
Generating Public Awareness
The projects presented in the ten innovations areas are all designed to address barriers to vital services. Action teams should review all projects and prioritize those that have the best chance of addressing the barriers identified in the 100% New Mexico countywide survey. Your collaborative and result-focused local work is nothing less than heroic.
Project: Youth Mentoring.5.1
Project 1: The “create the youth mentoring@100% user-friendly website” project
This is where you design and launch your own family-friendly website for the public to post vital information on becoming and finding a mentor. As mentioned earlier, websites don’t just pop up easily, but there are free services online to help with design.
Project: Youth Mentoring.5.2
Project 2: The “displays in every food store recruiting mentors and engaging mentee families” project
Everyone eats, so food stores may be the perfect place to have a large screen with an ongoing series of promotional videos on being a mentor or getting a mentor (both processes need to be done at the same time). These electronic messages could also tell the public how many kids are waiting for a mentor. An eye-catching billboard sharing county mentoring program updates could be visible while driving in and out of town as well. This is a big idea that will require robust funding streams. Your project is to convene outdoor advertising agency people to discuss options.
Project: Youth Mentoring.5.3
Project 3: The “be patient and focused” project
Even completing a few of these projects will place you among the best-educated one percent when it comes to mentoring supports in your area. One way you could put that know-how to good use is by serving on an advisory board or commission. Many — but not all — city, county, higher education and child welfare agencies have them, as well as more generic mentoring support boards or advisory panels often hurting for members. Boards that represent youth development agencies are also worth a look. This type of involvement is an opportunity to ensure alignment of services becomes a reality.
Project: Youth and Mentoring.5.4
Project 4: The “email youth mentoring@100% often” project
Emails and social marketing can be good tools for outreach. Social marketing strategies, just like website development, can be challenging, yet “how to” websites can use facilitate this process. Work to reach all stakeholders who have parents, youth and children on their radar, and send updates on all the work of your action teams to raise awareness and garner support.
Populations to target:
- Youth-serving groups
- Family-serving groups
- Faith-based groups
- Mentoring agencies
- Cultural groups
- Elected officials