Transportation@100%: Innovation 5
Generating Public Awareness
The projects presented in the ten innovations areas are all designed to address barriers to vital services. Action teams should review all projects and prioritize those that have the best chance of addressing the barriers identified in the 100% New Mexico countywide survey. Your collaborative and result-focused local work is nothing less than heroic.
Project 1: The “create the transportation@100% user-friendly website” project
In some transit systems, thoughtful professionals spend a great deal of time and effort trying to design perfect transit timetables with intuitive time listings, easy-to-read maps and other features, making it much easier to figure out how to catch a bus and get where you need to go. Others literally describe routes in paragraph form without any maps, or use confusing terms like “outbound” and “inbound” that are very much relative depending on where you are and where you’re going. Your mission is to figure out whether your transit system is taking this opportunity to simply and efficiently explain what they do on their own website, on printed schedules or (bonus points) on an app.
Project 2: The “be patient and focused” project
Even completing a few of these projects will place you among the best-educated one percent when it comes to transit in your area, and one way you could put that know how to good use is by serving on an advisory board or commission. Many, but not all, transit agencies have generic transportation boards or walkability advisory panels that are often hurting for members.
Project 3: The “email transport@100% often” project
Outreach via email and social marketing are good tools. Social marketing strategies, just like website development, can be challenging. Yet there are “how to” websites that can help facilitate this process. (Revisit Tech: Chapter 36.) You should work to reach all stakeholders who have the concerns of families (and all residents) on their radar. You can send updates on all the work of your action teams to raise awareness and garner support.
Populations to target:
- Youth-serving groups
- Family-serving groups
- Faith-based groups
- Cultural groups
- Transport industry
- Elected officials