Innovation #5 Generating public awareness and engagement
Project Quick Links
Gregory Sherrow – Technology Advisor, 100% Community
Gregory Sherrow – Technology Advisor, 100% Community
The “create the Medical and Dental Care@100% user-friendly website” project
This is where you design and launch your own family-friendly website for the public to access vital information on medical and dental care. As mentioned earlier, websites don’t just pop up easily, but there are free services online to help with design.
Deliverables: Research health agency and clinic websites across your county and state. You might even find great ideas across the nation and globe. Present your findings on user-friendliness of existing local accessible health care agency websites to the 100% Community team. After feedback, network with local health care folks (and web designers and graphic designers) to explore creating a user-friendly website that houses easy-to-understand information on local and accessible medical and dental care. You can also include information on your Medical and Dental Care@100% action team and how you are working to improve local access to care. (Suggested time frame: 3–6 months)
The “be patient and focused” project
Even completing a few of these projects will put you among the best educated one percent when it comes to accessible medical and dental care in your area, and one way you could put that know-how to good use is by serving on an advisory board or commission. Many—but not all—school, city, county and higher ed organizations have them. There are often more generic school task forces or advisory panels out there as well, and they are usually hurting for members. This is your opportunity to ensure that affordable and accessible care arguments are heard, progress is made, and that the alignment of accessible care services becomes a reality.
Deliverables: Attend at least a quarter’s worth of meetings, then present to the 100% Community team your analysis of current committee/task force working groups—including how data-driven and result-focused they appear to be. The goal is always alignment with current efforts and mutual support. (Suggested time frame: 4 months)
The “email Medical and Dental Care@100% often” project
Email and social marketing are good tools for outreach. Social marketing strategies, just like website development, can be challenging. Yet there are “how to” websites that can help facilitate this process. You should work to reach all stakeholders who have the concerns of families (and all residents) on their radar. You can send updates on all the work of your action teams to raise awareness and garner support.
Populations to target:
- Youth-serving groups
- Family-serving groups
- Faith-based groups
- Cultural groups
- Elected officials
- Department of Health
- Children’s Medical Services
- School-based health care providers
- Local providers and agencies providing medical/dental care
- Hospital staff
- Child welfare
Deliverables: Identify the most tech-savvy in your network, then create a countywide list of stakeholders to email. Create a rough message and graphic identity for your messaging. Test it out with the 100% Community team and health care providers, tweak, and off you go. If you used a mailing service that can track your email’s performance, check open rates after three months to assess responses. If you simply emailed your network directly, gauge how many of the messages received a reply or initiated action. (Suggested time frame: 4 months)
The “can you get cared for from here?” project
This project might best be done in conjunction with the transportation task force/action team. Here’s the mission: Map out all of your county’s medical facilities, then figure out how accessible they are by just using transit. Pay special attention to hospitals, primary care doctors, dental offices, and behavioral health operations. Look at service frequency, hours of operation, etc. Try to figure out if an average patient with a doctor’s appointment could make it work without a car. If you feel really creative, create a map in Google Maps showing where services are and where transit goes.
Deliverables: Create a short summary of where health care facilities are and how accessible they are on transit. Present initial findings to the entire 100% Community team and stakeholders. (Suggested time frame: 3 months)
The “does our care go where it should?” project
Your medical and dental system (notice the term “system,” as it should be one seamless system serving the entire county) should serve all residents, but especially your community’s most critical areas: census areas with high rates of child welfare involvement, low income areas, areas with high unemployment, high schools with low achievement and high dropout rates.
Deliverables: Find or make a map of the county, then make a map of all “high risk” areas and all medical and dental care programs. Then see how well those two maps overlap. Also take a look at service frequency: is care, in its many forms, being offered where the need is the highest? Whether medical and dental care providers “serve” the most critical areas depends on more than what the map looks like. This project ends (well, at least phase of this project) with a report shared widely with all county stakeholders. (Suggested time frame: 3 months)