Job Training@100%: Innovation 5
Generating Public Awareness
The projects presented in the ten innovations areas are all designed to address barriers to vital services. Action teams should review all projects and prioritize those that have the best chance of addressing the barriers identified in the 100% New Mexico countywide survey. Your collaborative and result-focused local work is nothing less than heroic.
Project: Job Training.5.1
Project 1: The “create the job training@100% user-friendly website” project
This is where you design and launch your own family-friendly website for the public to post vital job training information. As mentioned earlier, websites don’t just pop up easily, but there are free services online to help with design.
The website should direct folks to local job training and provide details about such training, such as:
- When and where the training is offered
- Any costs or criteria for registering
- Any scholarships or financial aid
- Reviews of the training and/or institute of higher learning (just as Travelocity reviews hotels, course graduates can review the instructor and training experience).
Project: Job Training.5.2
Project 2: The “be patient and focused” project
Even completing a few of these projects will put you among the best educated one percent when it comes to job training in your area, and one way you could put that know-how to good use is by serving on an advisory board or commission. Many, but not all, city, county, higher education and economic development agencies have them. There are often job and career development boards or advisory panels that need members. This is your opportunity to ensure alignment of services becomes a reality.
Project: Job Training.5.3
Project 3: The “email job training@100% often” project
Eblasts and social marketing are good outreach tools. We recommend that you reach all stakeholders who have parents on their radar. Social marketing strategies, just like website development, can be challenging, yet there are “how to” websites that can facilitate this process. You can send updates on all the work of your action teams will raise awareness and garner support.
Populations to target:
- Youth-serving groups
- Family-serving groups
- Faith-based groups
- Cultural groups
- Business leaders
- State and local offices of workforce development
- Local offices of economic development
- Startup entities
- Elected officials