Food@100%: Innovation 5
Generating Public Awareness
The projects presented in the ten innovations areas are all designed to address barriers to vital services. Action teams should review all projects and prioritize those that have the best chance of addressing the barriers identified in the 100% New Mexico countywide survey. Your collaborative and result-focused local work is nothing less than heroic.
Project 1: The “create the Food@100% user-friendly website” project
This is where you design and launch your own family-friendly website for the public to post vital food security program information. As mentioned earlier, websites don’t just pop up easily, but there are free services online to help with design.
Project 2: The “be patient and focused” project
Even completing a few of these projects will put you among the best educated one percent when it comes to food supports in your area, and one way you could put that know-how to good use is by serving on an advisory board or commission. Many city, county, higher ed and health agencies have them. There are often more generic food support boards or advisory panels that need members as well. This is your opportunity to ensure alignment of services becomes a reality.
Project 3: The “email Food@100% often” project
Emails and social marketing are good tools for outreach. You should work to reach all stakeholders who have parents on their radar. Social marketing strategies, just like website development, can be challenging, yet there are “how to” websites that can facilitate this process. (See 100% Community, Chapter 36.) You can send updates on the work of your action teams to raise awareness and garner support.
Populations to target:
- Youth-serving groups
- Family-serving groups
- Faith-based groups
- Cultural groups
- Food support agencies
- Food industry leaders
- Elected officials